What we do

The issue we see with most corporations who seek to lead on sustainability is that they are generally very good at developing solutions and getting them ready for market. Where they tend to fail, is creating or shifting the market context so that customers want to buy their solutions.

There's two reasons for this.

Firstly their culture and approach is steeped in the "corporate responsibility" mindset. They see this as "the right thing to do"  and as a result have great passion and commitment to action. This is a good thing but it mean they often take action ahead of the market's demand.

This leads us to the second reason. Companies generally don't have the culture or skills necessary to drive social change.  And to shift the market often requires social change.

So in short, that's what we do. We work with companies that already have stand out solutions to sustainability challenges to help them understand the social change they need in order to also have stand out market success. We then help them to drive it.

We address issues like:

• Does their market solution really address a significant and engaging social need - something society could be engaged by? 
• What practical social change do they need for the market to shift in the right direction for their business success? 
• What skills and people do they need internally to build a "campaigning" mindset.
• Who can they work with externally to help to drive the social change they need - who are the best potential partners and relationships.